Successful Real Estate usually comes with a Strategic, well-executed, Marketing plan. In this article, I will go over how to successfully Market Real Estate.
With the growth of the Digital World, putting a sign in front of your property probably won’t get the job done. Although it could, more effective ways have come to existence.
It turns out, people searching for housing are usually going to search engines, and from there directly to a property, or to a Marketplace like Zillow; which would then lead to a property.
Being in front of potential customers is the #1 rule when it comes to Marketing, and it’s why advertising everywhere, from Search Engines to the Marketplaces are vital.
In this article, I will go over step by step on what you need to successfully market your Real Estate Business. I do, however, recommend hiring a professional agency as these systems are more complex than they might look.
Here’s a quick video of how they work:
Step 1: Get in front of your Customers on Search Engines.
These days, the first step of the home searching process is with a search engine. People tend to go to Google or Bing when starting to look for a new home. Your first job should be to get in front of those people. How? PPC, using Google Ads and Bing Ads.
Example: if you’re looking to rent out an apartment – or multiple apartments – let’s say located in Manhattan, you would have to run ads targeting keywords such as ‘Apartments in Manhattan’.
Then, make sure to have a well-crafted landing page that well explains – and sells – your property. As great as your Ads can be, the actions always take place on the landing page. This is a very underused tactic when it comes to Apartment Marketing.
Step 2: Marketplace advertising.
Many roads lead to the Marketplaces. Sites like Zillow and Apartments.com are pretty much the Amazon and eBay of Real Estate. Many people search for housing on those marketplaces, and it’s important to be in front of them as well.
Luckily, they do offer advertising options. Now, targeting a zip code won’t really do the job. In order to optimize for the best traffic that will most likely lead to conversions, you need to target demographics.
You can get demographics from Google Analytics, and many other softwares alike. This Data will give you great insights on your target audience.
Some areas have a more senior clientele, and some areas are next to universities and have a younger clientele. This information is crucial in order to get the most out of your advertising.
Step 3: Following up on your leads
Not everybody is decisive enough to take action after seeing a property once. Which is why following up is so important.
There are two main ways to follow up with your leads, those two ways are Email Marketing and Re-targeting.
Email Marketing is powerful when it comes to following up. Coming up with a nice, creative email marketing campaign can be very effective in bringing leads back.
Re-targeting gives you the ability to target your website visitors on Social Media. By installing a pixel on your website, you are able to track your previous website visitors and bring them back for another look through Social Media Marketing.
There are many other great ways to Market your Real Estate Business. Nonetheless, these are probably the most effective when it comes to lead generation.
If you would like to learn more about Real Estate Marketing, we highly recommend you contact Krafted.